Techs Stories

6 Innovative Examples of Technology in Marketing You Should Be Aware Of Small businesses spend almost  700 billion dollars  on new technology every single year. Why? Because a business’ willingness to invest in technology today will have a profound impact on the success they experience in tomorrow’s outrageously impacted marketplace. This is particularly true when it comes to marketing efforts. Over the last two decades, we’ve seen first hand how tech has revolutionized the way we draw consumers to our products, track their behaviors, and how new tools have leveled the playing field for businesses of all sizes. To celebrate the impact technology in marketing has had on the business landscape, our team has put together this article. In it, we outline 7 of the most impactful examples of technology in marketing. 1. Big Data Big data is perhaps the biggest innovation in marketing we’ve seen technology bring us. Data powers  Internet of things companies ....

The Ultimate Budget Guide for Freelancers: Learning When to Save and When to Splurge Over  57.3 million Americans  currently engage in some form of freelance work, and research shows that the majority of workers will freelance by 2027. For a new freelancer, it can be scary to navigate money and create an effective budget guide when your income isn’t always steady. Fortunately, we’ve got the guide to help you learn how to manage your money- and splurge with ease. Let’s get to it! Track Your Money This is the first step for all freelancers, and it may be the most important step of all. You need to know where your money is going! And, no, that doesn’t just mean checking your bank account “every so often” to make sure that you’re in the clear. To actually make an effective budget guide, you need to know how much you’re spending and how much you’re saving. Are you spending too much on groceries each month? Too much on eating takeout? Too much on little ...

The Best Ways to Manage Your Cloud Storage Have you been using cloud storage in your organization? The cloud is a great tool and has been valuable for everyone utilizing it, especially businesses and IT professionals. But those pesky “storage full” messages aren’t so fun. What can you do about it? You could pay for more storage… again? Or be forced to organize and manage your data in different cloud sources? But whose job is it to keep track of all of that? Those aren’t ideal solutions. In this article, you’re going to learn the best ways to manage your cloud storage in a way that won’t make you want to pull your hair out. How to Manage Your Cloud Storage First, you need to get on cloud storage if you don’t already use it. You can even just start out with simple apps like Dropbox, Google Drive, or OneDrive. These are very easy to get going. Using cloud storage will ensure your valuable documents and files aren’t lost forever if something unusual should happen...

How to Create Great Writing for Social Media Marketing Posts Social media marketing is more important than ever. Chances are that social media is where your audience is —  around 56% of adults use  more than one social media platform. That number climbs when you only look at adults ages 18-34. Despite this, some businesses still don’t put a lot of thought into how they create posts for social media. Posting without a strategy is a good way to leave money on the table and miss out on potential business. Check out these tips on writing for social media to make sure that your business is up to speed. Understand Your Audience Who are you trying to reach, anyway? Deciding who you’re “talking to” is one of the most important parts of writing for social media. You can determine this by looking at your current customers or what problems your products or services solve. Figuring out your audience will help you decide what kind of voice and tone you should use...

How to Protect Your Identity Online The internet opens up new opportunities for everyone. Young and old alike benefit from the wide range of information available. Unfortunately, sometimes those people that “benefit” from the information available are people trying to steal your identity. There are endless things a hacker can do with the private information that can they can find online. The scary thing about the online world is small interactions can give up too much personal information. This can allow people to take over your life. Read on to learn a few tips on how to protect your identity online. Social Media Social media is fantastic for keeping in touch with old friends and family members. It is also a great place to meet new contacts and network for business. Ever-popular games and quizzes that need access to your account are a big warning. Often these sites tell you they only have access to a small amount of information. They trust you’ll allow this i...

How Does Machine Learning Work? How does machine learning work? This may not be one of life’s big questions. But the topic of machine learning is all the buzz in the artificial intelligence (AI) community these days. The idea that machines are actually learning might be news to you. And you might wonder how they do this  without a brain . Yes, machines don’t have brains. Not like human brains, at least. But they are learning. So Then How Does Machine Learning Work? The notion of machines actually learning might be a little unnerving. Especially if you were raised on sci-fi books and movies. But machine learning is about as scary as a  bobble head . It’s far more similar to data mining than it is to evil robots taking over the world. In both systems, data is searched in an attempt to find patterns. The difference is that with data mining, the data is extracted for the sake of human comprehension. Machine learning uses the data to fin...

Essential Website Building Tips You Can Count On One single usability issue can destroy the success of your website. This is because usability issues create barriers between you and the customer. And any barrier will only serve to alienate them and make them question your credibility. Here are some essential  website building tips  you can count on to draw customers to your page. Make it Simple Break things down simply for your customer. Make sure you don’t use any jargon because they’re not going to understand it. At the same time, you can’t talk down to your customer either. Try to keep your language conversational and easy to understand. This is the best way to convince your customer that you take them seriously and that you’re going to give them your 100%. Large chunks of text are difficult to read. Most visitors  to your website  won’t take time to read every single line. They will jump from one chunk of information to the next. Most of...