6 Innovative Examples of Technology in Marketing You Should Be Aware Of Small businesses spend almost 700 billion dollars on new technology every single year. Why? Because a business’ willingness to invest in technology today will have a profound impact on the success they experience in tomorrow’s outrageously impacted marketplace. This is particularly true when it comes to marketing efforts. Over the last two decades, we’ve seen first hand how tech has revolutionized the way we draw consumers to our products, track their behaviors, and how new tools have leveled the playing field for businesses of all sizes. To celebrate the impact technology in marketing has had on the business landscape, our team has put together this article. In it, we outline 7 of the most impactful examples of technology in marketing. 1. Big Data Big data is perhaps the biggest innovation in marketing we’ve seen technology bring us. Data powers Internet of things companies ....
The Ultimate Budget Guide for Freelancers: Learning When to Save and When to Splurge Over 57.3 million Americans currently engage in some form of freelance work, and research shows that the majority of workers will freelance by 2027. For a new freelancer, it can be scary to navigate money and create an effective budget guide when your income isn’t always steady. Fortunately, we’ve got the guide to help you learn how to manage your money- and splurge with ease. Let’s get to it! Track Your Money This is the first step for all freelancers, and it may be the most important step of all. You need to know where your money is going! And, no, that doesn’t just mean checking your bank account “every so often” to make sure that you’re in the clear. To actually make an effective budget guide, you need to know how much you’re spending and how much you’re saving. Are you spending too much on groceries each month? Too much on eating takeout? Too much on little ...